The Internet is constantly evolving, and today its importance for ordinary members of society is constantly growing. None of the modern companies can submit their activities without registering their site on the world wide web. But the site should not just be created – it should work, it should be known to both potential customers and competitors. So it requires advertising or site promotion. This is a very important, time-consuming and delicate task – work to promote websites, disseminate information about them on the Internet. What is website promotion for?
Website optimization and promotion is necessary to increase the number of visitors of your website. Even a professionally made website will not work if the information it contains is not read by users, because they don’t visit it. If your site is not “seen” by search engines, then its existence does not make sense.
The goal of website promotion in various search engines is to get information about your company on the first page of search results for the most important queries for you, and also to ensure that the Internet user who has already reached your page wants to return to it again and again. Why is it so important to be on the first page? The answer is simple: because most users never look at the second and further pages, because they find the product or service they need on the first page of search results. 85% of visitors of small and medium businesses come from search engines. If your site does not occupy high positions, then it will not be an effective source of attracting customers.
Promotion of the site or SEO (Search Engines Optimization) of your site provides a number of actions:
- Optimization of sites for the requirements of search engines. Worldwide, the most popular sites are search engines, because they allow you to focus the maximum number of sites that respond to a certain query, and direct it to a certain target audience.
- Registration of sites in search engines, directories, ratings.
- Promotion of sites on blogs, forums, message boards.
- Promotion of sites by increasing the number of links to them.
SEO is not a simple task, so you will need to find some good digital marketing agency nyc based, that will be able to handle it.
What does search engine optimization mean?
Website optimization for search engines is aimed at achieving maximum site search engine criteria. Optimization includes a number of operations.
- Compilation of the semantic core of the site. The semantic core is a list of those queries that the user enters into a search engine to find a product, service, or something else. Those requests that are in the kernel should reflect the theme of the resource.
- Filling with unique content based on keywords (SEO texts). Experts say that on average the volume of keywords should be 5-8% of the total. It should be noted that for different texts these figures may vary. But you should always remember that the text on the site is primarily for visitors, not for search robots, the text should be what is called positive content, and do not abuse the keywords. Under more general key requests it is better to optimize the main page of the site.
- Introduce keywords in headings and meta tags. Keywords on which the page is promoted must be present in the title tag. It is also advisable to add a keyword to the meta tags. Experts advise to promote each page of the site for one keyword or phrase.
- Alignment with source code search requirements. If you just make the site convenient and interesting for the user, top positions are not provided to you. You need to make sure that search engines find your site relevant query. And their criteria for relevance are different from human. That is why site optimization is so necessary.