I came across a short news release yesterday about a new plugin for WordPress that made me scratch my head and say “huh?”

“RTA (Restricted to Adults) was developed by ASACP out of a need for a free, easy-to-use and internationally recognized label that designates content for adults only.

The RTA label is a unique string of meta data, which can be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. Installing the RTA tag on a WordPress install can be somewhat complicated, so the RTA plugin takes only one click to activate.”

The ASACP is the Association of Sites Advocating Child Protection, founded in 1996 and dedicated to reporting and closing sites containing child pornography. This is a worthy goal but I am not convinced that the “RTA” label will be of benefit. The tag relies on two separate things for success:

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