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How do I whitelist an address in GMail?

By Michael Cannon · Comments (0)
Wednesday, May 4th, 2011

When using email, the term “whitelist” is used to describe an approved list of emails you want to make sure bypass spam filters and get to your inbox. There are a number of reasons a perfectly valid email can get flagged as spam but one of the most common is when people subscribe to a mailing list and don’t remember it and flag incoming emails from that list as spam. Most spam filtering services rely on users to flag spam and then build a list of probable spam domains from that. The most common messages that inadvertently go to the spam folder are from internet marketers. You can avoid that very easily in GMail.

Here’s how you do it:

  1. Look for an email that you want to make sure ends up where you see it.
  2. Determine either the email address (which narrows the filter) or domain (broadens the filter’s results) in which you are interested (Figure 1 below).
  3. Click on the  “More Actions” button or on the “Create a Filter” link in the top of the email layout (Figure 1 below).
  4. On the “Create a Filter” screen, add the domain or email address to the “From:” line (See Figure 2).
  5. Make sure you test the filter before you save it (you can delete it later but it will cost you time).
  6. Use the “Next Step” button to get to the final page.
  7. Check the “Never send it to Spam” box (Figure 3 below).
  8. If you want to apply the filter to messages you have received, check the “Also apply filter to…” box.
  9. Click on the “Create Filter” button to save the filter
Figure 1

Figure 2

Figure 3

Whitelisting is pretty straightforward once you understand how filters work.

 

Categories : EMail, Featured Articles
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How Do I Use BackupBuddy to Automate Backups of WordPress Blogs?

By Michael Cannon · Comments (0)
Wednesday, March 16th, 2011

So why do you need to backup WordPress self-hosted blogs? Any number of reasons, really:

  • ISPs do not always backup the latest copy of your blog,
  • you might need to transfer it or clone it,
  • you might get hacked and have to revert to earlier versions to recover your data,
  • you might have a problem with a WordPress or plugin upgrade that trashes your database.

Here's a video showing you how to do a manual backup and set up automated backups using BackupBuddy by iThemes.
Read More→

Categories : Featured Articles, Plugins
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What Is An Addon Domain?

By Michael Cannon · Comments (0)
Monday, March 14th, 2011

What Is An Addon Domain?

addon-domainsAn Addon Domain is a domain name that is added to an account with a webhost that is not the one you signed up under originally. An Addon Domain functions in the same way any other domain. It gives us a way to refer to internet addresses in a way we (mere humans) can understand rather than having to resort to numeric addresses. In the example to the left, number 1 is the main domain while numbers 2 and 3 are Addon Domains.

The first thing you need to understand about domains* is that they can (and usually are) purchased separately from a hosting account. A single business or individual may have one or dozens of domains registered. A web hosting account may have several domains associated with it. One domain is listed as a master domain for accounting and service use when you signup for a hosting account and all the others associated with that account are referred to as addon domains. Software on the computer running the web server is able to distinguish between these domains and route visitors to them.

An Addon Domain can be setup from within your control panel**. The Addon Domain will appear as a totally separate domain from your primary domain. You can manage multiple domains in an account from the same control panel, however. You can assign  email addresses to the domain, create forwarders for those email addresses, and more the same way you do for your main domain on the account. Incoming traffic will not be able to distinguish between a regular domain and an Addon Domain when they visit your websites.

There are some things to be aware of when creating an Addon Domain:

  • there are no negative effects on SEO caused by Addon Domains unless you tie them to questionable sites or content,
  • an Addon Domain cannot have its own unique IP address***, it will always have the same IP as the primary domain,
  • you can create multiple domains/websites on the same web hosting account,
  • you can save money and web space by using one hosting account with Addon Domains instead of several hosting accounts,
  • the Addon Domain shares all the resources (disk space, bandwidth...) available to the main site,
  • the Addon Domain can be configured to have its own FTP manager, site stats and cgi-bin directory,
  • you can upload all pages, images, scripts, forums to your Addon Domain directory,
  • you can access your Addon Domain using several web site addresses depending on how your account is setup, such as,

http://www.ThisSite.com

http://www.ThisSite2.ThisSite.com

phttp://www.ThisSite.com/ThisSite2

  • you can promote several web sites within one hosting account with their own unique set of keywords,
  • Addon Domains are generally placed in subdirectories under what is called the site root****.

When choosing a web hosting service, be sure to ask if they allow add-on domains. This will give you  more flexibility to utilize your web hosting space should you need to create Addon Domains in the future. Some services allow you to have *unlimited* domains on a single account, but if you experience a surge in traffic, have too many databases in use, or fail to protect your siteagainst malware, your account may be limited or terminated. Since your account's main domain will share resources with Addon Domains you may get into a difficult position sooner than you may expect.

Once you setup a couple of Addon Domains, most of this will come easily to you. If you have questions, I encourage you to leave them in the comment section below.

Notes:

* A domain is the name you register for a website that is in a form that humans can readily identify.

** The term control panel refers to the software on the web server used to manage the files and databases associated with a single account. The most widely used are cPanel and Plesk.

*** The Internet Protocol(IP) address is a series of numbers used to identify places on the internet in a form similar to 345.67.347.912. In the case of a single user's account on a shared system, all of the user's sites have a shared IP address.

**** A site's root is where the files for the main domain reside.

Categories : General, Internet Marketing
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How Do I Install BackupBuddy?

By Michael Cannon · Comments (0)
Friday, March 11th, 2011

BackupBuddy by iThemes is on of the best plugins available to use in backing up your WordPress website. In this video, the first of three, I walk you through how to install and activate the plugin. The next two videos will show you how to setup the options available to you and how to use BackupBuddy for a restoration or migration of a WordPress site. (Note this does not work with a WordPress.com website.)

You can buy BackupBuddy here! (Affiliate link.)

(The video is best viewed full screen - just punch that bottom right part of the video with the four arrows pointing outward.)

Categories : Plugins
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What Is the Difference Between a Landing Page and a Squeeze Page?

By Michael Cannon · Comments (0)
Monday, March 7th, 2011

questionsThings change in the Internet Marketing world almost as fast as the internet changes. Terms change and meanings expand to keep pace with these changes so it should not be surprising that even the basics get confusing. Here's a brief discussion of the differences between Landing Pages(LPs) and Squeeze Pages(SPs).

LPs are:

  • the page you want the consumer to land on after clicking on an ad or link from ads off your site,
  • LPs are typically either a sales page OR a presale page that leads from the place where your advertising is set up,
  • typically landing pages are designed to funnel the consumer to the action you want them to take,
  • LPs are mostly devoid of navigation and other links that can take visitors off the page,
  • LPs are most often association with Pay Per Click businesses but any ad you want to make the most of could/should go to a landing page (for instance you could have an email campaign that goes to a dedicated landing page),
  • LPs be one of many you set up to lead to an opt-in SP,
  • LPs, also referred to as gateway pages, are used extensively in the field of affiliate marketing with the primary role to pre-sell the site visitor on the product they will be shown on the next page,
  • LPs are generally not as ‘focused’ as squeeze pages - LPs commonly attempt to use various emotions the reader feels to more fully engage them in the content.

Squeeze Pages are:

  • created specifically to solicit opt-in email addresses from prospective subscribers,
  • or used to get the visitor to take one action, generally with some sort of gift in exchange for an email address or contact info,
  • the offer of a free gift in exchange for customer contact information is both common and expected on these type pages.
  • So the goal of a LP is usually to set up a sale whereas the SP goal is to get an email address or other contact information.

Does that make it more clearer or does anyone else have anything to add?

Categories : Featured Articles, Internet Marketing
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